Bronzly targets spray tan pros with booking software and AI assistant

Bronzly is pitching U.S. spray-tan artists and studio owners on a booking and business platform built for their workflow, with online scheduling, client care tools and an in-app AI assistant called Mocha. The company is offering a 30-day Solo trial and tiered monthly plans starting at $19, with pricing and features aimed at independent operators and multi-artist studios.

Why it matters: - Spray-tan businesses often juggle booking, travel, payments, client follow-up and team coordination in separate tools. - Bronzly is trying to pull those tasks into one platform built specifically for spray-tan professionals. - The software is aimed at independent artists, mobile operators and studio teams. - The pitch lands as more service businesses look for industry-specific software instead of generic booking tools.

What happened: - Bronzly said it is making its case to U.S. artists and studio owners as a spray-tan software platform focused on the appointment journey. - The platform combines online booking, client records, mobile scheduling and studio operations. - Bronzly also includes Mocha, an in-app AI assistant that works alongside the calendar, client records and daily business tools. - The company published plan details at Bronzly pricing.

The details: - Solo, Pro and Studio plans include different feature sets. - Core capabilities include booking, checkout, client-management tools, route optimization, rinse reminders and team scheduling. - Bronzly says Mocha gives guidance using studio context and prepares supported work for owner review. - The Solo plan includes core booking and checkout, unlimited services and bookings, Google Calendar sync, and sales and deposit reporting. - The Pro plan adds route optimization, rinse reminders, CRM and QuickBooks exports. - The Studio plan adds multi-artist scheduling, roles, messaging and artist reporting. - Mocha availability and other feature limits depend on the plan. - Bronzly offers a 30-day Solo trial with no credit card required. - The free trial includes Solo features. - Monthly pricing after the trial is $19 for Solo, $39 for Pro and $69 for Studio when billing is added. - Platform fees and separate payment-processing fees apply.

Between the lines: - Bronzly is positioning AI as a workflow helper, not a replacement for owner oversight. - The plan structure suggests the company is targeting both solo operators and larger studios with different operational needs. - The pricing page is part of the sales pitch, since feature access and fees vary by plan.

What's next: - Prospective customers can compare inclusions and fees on the company’s pricing page. - Bronzly’s next test is whether spray-tan businesses see enough value in a niche platform to switch from broader scheduling and payment tools.

The bottom line: - Bronzly is betting that spray-tan businesses will pay for software built around their specific workflow, with AI support layered into booking and operations.